Star Trek (2009) Trailer

The first shot in the trailer is of Chris pine. This tells us that he is playing the main character in the film as he is the first person shown. We are then told that this is a science fiction film as  a shot of a space ship being blowup is shown. We are then shown in quick succession a shot of a character that looks like Chris pine, A woman with a baby and and the actual Chris pine. This suggests a link between the characters. A black screen appears and tells us that the film was directed by J.J. Abrams, a well known director. His name has a sci-fi glare effect on it. The next main character is introduced, Spock. This is a major character from the original episodes. so the well established fans of Star trek will know him. This is important as it is aimed at this fan group. The film then shows a more action based side as three characters are shown jumping and falling in special suits. It then returns to the sci-fi genre as a big space ship is shown coming out of a black hole. And a third character is revealed. He is played by Eris Bana, a well known actor. From the tattoos on his face and the otherworldly look of his skin suggests that he is the main antagonist of the film. This is backed up as again the trailer creates a link between this character, a massive death beam and a whole planet collapsing in on itself.

Another black screen is shown with the words 'Prepare for the beginning'. This suggests that is is just the first film of a whole saga. This will excite star trek fans an make them want to watch the film as they don't want to miss out on plot for the next film. The trailer then continues with the action scene from earlier with the three characters now fighting unknown aliens. It then has a montage of character shots and action shots leading up the the title of the film. The last shot in the trailer is of the release date, May 8 2009. Having it last is effective as it is more likely to be remembered.
Most of the trailer is focused of showing off the star cast and the iconic features that make it a Star Trek film, like the ship the Enterprise. This means that the main target audience for the film is the existing fans of the Star Trek franchise.