Fury Trailer

The first shot is a silhouette of a column of tanks moving along a road. This immediately tells the audience that this is a war film as tanks are only used in war due to there expensive running costs. Also anyone who knows has an interest in WW2 will also immediately recognize that they are WW2 era tanks and therefore a WW2 war film. The second shot is of Brad Pitts face with a radio. This establishes that he is a major character, attracting people as he is an accomplished and popular actor they has successfully done WW2 films before. Next they show a shot of american soldiers firing there guns and being killed. However the pace of the cuts in this whole beginning section for the film remains slow, making the fighting scenes not chaotic action like in most trailers. This will make the film attract a more mature audience as apposed to lots of quick action which would attract a majority young teenage boy demographic.

The Pace of the film then speeds up massively as they move into the mid to end section of the trailer. There is montage of action shots with explosions. The cast are screaming directions at each other causing a sense of panic and tension amount the audience of the trailer. The pace then slows again as we see one of the characters crying, suggesting the negative impact of war caused by the stress. This again promotes itself as being intended for more mature audiences but the violence and action appeals to a male majority, so the film is aiming itself at older teen(16/17) to most male adults.

After this the pace speeds back up again to show another action montage. The trailer ends with a fire ball cause by a tank shooting at another tank, from which  the title 'Fury' is revealed. A title screen is then shown that tells us that it's release is in in November. The fact that no specific date is shown increases hype as they don't know exactly when it will come out so it gives them producers more to reveal over time.